Content marketing / SEO · SEO content team
An internal web app over the iWriter API: brief templates with variables, order statuses for every site in one place, and approval without leaving the app.
The challenge
The client's team ran a network of content websites and ordered articles for them on iWriter, a copywriting marketplace. Every order meant filling the same long brief by hand: title, URL, category, length, writer level, keywords, style, purpose and instructions.
Most orders were near-identical: the same kind of article for another topic or another site. The marketplace UI had no templates, no grouping by website, and no overview of which texts were still being written and which were waiting for review.
They needed their own workspace on top of the marketplace: faster ordering, one place to track everything, and finished texts stored with the site they belong to.
The approach
A template stores the whole brief and any variables the manager defines, like TOPIC or DOMAIN. On the order form the manager picks a template, types one or two values, and every field is filled in: title, URL, keywords and instructions included.
Each website is a project with its own list of articles. Orders go to iWriter through its XML API, and one button checks every unfinished article in a project, so the list always shows who is waiting for a writer, who is writing and what needs review.
A finished article opens next to its brief. Approving it rates the writer on iWriter, downloads the text and stores it with the project, and a side-by-side editor prepares the formatted version for publishing.
Each order can go to all writers, only top-rated ones, or a list of favourite writers. Categories sync from the marketplace, so the form always matches what iWriter accepts.
See it in action
The outcome
Send a short brief about your project. Within 24 hours you get an estimate or a clear next step, even if we don't work together.